Current Issues in communication science: Big Data and Social Analytics

I will give a guest lecture today in the ‘Current Issues in Communication Science’ course of our MSc in Communication Science. The leading question of the lecture is how big data will impact the social sciences: what are the opportunities and pitfalls? Using the famous ‘facebook studies’ as an example, I will show how ‘big data’ can be used to answer theoretically relevant questions that would otherwise be impossible to answer, but also stress the problems and dangers of relying on such data. [Download slides]

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Kramer, A. D., Guillory, J. E., & Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. Proceedings of the National Academy of Sciences, 111(24), 8788-8790.